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Sunday, 12 January 2025

Balancing Act: Lizzy Mwagiru’s Journey Through Academia and the Arts

Lizzy Mwagiru, a dedicated university student with a profound passion for the performing arts, seamlessly weaves her academic journey with her creative pursuits. As an actress, scriptwriter, and director, she brings stories to life, crafting narratives that inspire, entertain, and spark reflection. Her journey of balancing education and artistry reflects her commitment to growth and continuous learning in both realms. We had an opportunity for an interview with her, check it out below;

1.How would you like to introduce yourself to our readers?

 1. I am Lizzy Mwagiru, a passionate university student with a deep love for the performing arts. As an actress, scriptwriter, and director, I bring stories to life, exploring narratives that inspire, entertain, and provoke thought. Balancing my studies and creative pursuits has been a journey of growth, and I’m constantly learning and evolving in both my academic and artistic endeavors.

2.What inspired you to pursue a career in acting and scriptwriting, and how did your journey begin?

2.I always loved acting Bible stories in Sunday school and during CRE classes. I would find myself writing down how the scenes will happen and also direct. Anytime an idea or a real life situation happened, I loved writing it down and I would always say this is a very good script to be acted.My journey officially began when I started acting set books in my first year of campus which I did until I got in third year.

3.Can you share a memorable moment or project in your acting or scriptwriting career that holds a special place in your heart?

3. I joined campus on September and in the first week of November we had a play. A guest director was invited in our final dress rehearsals and Alas! it was our highschool drama tutor. By the way I wasn't in the drama club while I was in highschool I went said hi and introduced myself to Him and he was glad to see me.It really holds a special place in my heart because from then I was able to communicate with him and guiding me on my way forward in this acting and scriptwriting journey.

4.As a scriptwriter, how do you approach storytelling to ensure your stories resonate with Kenyan and global audiences?

4.As a scriptwriter, I use Kenyan culture and daily life to create stories people can relate to. I also include common themes like love, hope, and fairness so people from different parts of the world can connect with my stories. This way, my work feels both local and global.

5-What challenges have you faced as a Kenyan actress and scriptwriter, and how have you overcome them?

5. Challenges I face as a Kenyan University actress and scriptwriter  number one is finances: most people when you call them to act they complain most coz we are unable to pay them. This brings another challenge of Characterisation-I'm not able to give a role to an old person because I cannot afford to pay them,therefore we end up improvising but still they cannot deliver the character as well as the script demands them because of their physical appearance.

Another challenge is that there's inadequate quality cameras where we might end up recording using our phones.

6.How do Kenyan cultural and societal themes influence your scripts and roles?

6. Kenyan culture and society plays a big role in my work. I use traditions, values, and real-life issues from Kenya to create meaningful stories and characters. These themes help me show the beauty, challenges, and unique experiences of Kenyan life while making my work relatable to others.

7.What do you consider your most significant achievements in your career so far?

7. One of my most significant achievements was managing a production, where I had the opportunity to oversee the creative process and ensure everything ran smoothly. Additionally, being able to act, write scripts, and direct projects that resonate with audiences has been a fulfilling milestone. These experiences have helped me grow both creatively and professionally.

My industrial attachment was at Kenya Cultural Centre incorporating the Kenya National Theatre. From there I was able to learn a lot and it was the best three months of my life where I got to learn practically about sound, lighting and other acting techniques.

Another thing that I will always see an achievement is when I joined campus on 20th September, the following week I had auditioned in a certain production and got in.

 8.How do you balance the creative demands of scriptwriting with the performance aspect of acting?

8. I create a clear schedule to divide my time between writing and acting. When writing, I focus fully on developing strong stories and characters. When acting, I step into the role and bring those characters to life. Staying organized and passionate about both helps me balance the two.



9.Are there any Kenyan or international actors or writers you look up to or who have influenced your work?

9.Kenyan performing artists I look up to are Tosh Gitonga, Jackie vike and the entire phillit production.International actor and writer I look up to is Tyler Perry.

10.What advice would you give to aspiring actresses and scriptwriters in Kenya who want to follow a similar path?

10.To the upcoming actresses and Scriptwriters I'd like you to be consistent in what you do. Market yourself and your work on social media also know the difference between talent and passion and when you do you will go far. Also be ready to learn from your peers.

11.What projects are you currently working on, and what can your fans expect from you in the near future?

11. I’m currently working on several exciting projects, including a stage play and a short film that explore Kenyan stories with fresh perspectives. Fans can expect powerful performances, relatable characters, and stories that celebrate our culture while addressing important social issues. Stay tuned for more creativity and inspiration!

12.How do you see the future of the Kenyan film and television industry, and what role do you hope to play in its growth?

12. Kenyan film is growing very much as we can see on Netflix and YouTube only that Television is not embracing the idea of bringing upcoming superstars who are doing very well on social media. The role I'd play is for example in local television I would reduce the number of foreign films that are aired and start welcoming Kenyan film makers who are doing well on social media like TikTok, YouTube and bring them on tv and that would be a very great source of entertainment because it is relating with Kenyan content.

Saturday, 11 January 2025

Exploring the World of Kenyan Fashion with Lynnette

 Lynnette, a vibrant fashion enthusiast from Nairobi, Kenya, embodies the perfect blend of elegance and adventure. Her love for fashion is as vast as her passion for travel, with each journey adding a fresh perspective to her unique sense of style. Whether she's wandering the streets of Paris or exploring Kenya's majestic landscapes, Lynnette finds inspiration in every corner of the globe.

Drawing heavily from both local and international designers, Lynnette’s wardrobe is a celebration of diversity. She admires Kenyan designers who seamlessly merge tradition with contemporary fashion, and she is equally captivated by foreign labels that bring innovation and creativity to the global stage. Her personal style reflects this fusion, showcasing an ability to pair a bold African print dress with a sleek, modern accessory or a minimalist international piece.

Lynnette is also a fan of Chaud Foutoir, a brand known for its unconventional and eclectic approach to fashion. She resonates deeply with their philosophy of embracing individuality and breaking the mold, often incorporating their unique pieces into her outfits. For her, Chaud Foutoir represents freedom in fashion—an opportunity to express herself without boundaries.

Beyond her love for fashion, Lynnette sees travel as an extension of her style journey. From bustling metropolises to serene countryside escapes, each destination provides her with new textures, patterns, and cultures to incorporate into her wardrobe. Her favorite finds include handwoven scarves from local markets, vintage pieces from quaint boutiques, and haute couture inspired by iconic designers.

Through her keen eye for style and passion for exploration, Lynnette is carving out a niche as a fashion icon in her own right. Her journey serves as a source of inspiration for anyone looking to discover their personal style while celebrating the beauty of cultural diversity.

The Power of Storytelling: Capturing Kenyan Audiences Through Relatable Content

 Storytelling is a timeless art that has been an integral part of Kenyan culture for generations. From folktales shared around the fire to modern-day narratives on TV and social media, stories have the power to educate, inspire, and connect. In today’s entertainment and media landscape, crafting compelling and culturally relevant narratives is key to capturing the hearts and minds of Kenyan audiences.

A good story resonates when it reflects the realities, struggles, and aspirations of its audience. Kenyan viewers appreciate content that mirrors their everyday lives, celebrates their cultural heritage, or addresses societal issues they face. For instance, shows like Selina and Zora have gained immense popularity by weaving relatable themes of love, resilience, and family dynamics into their plots.

Cultural relevance is another powerful tool. Incorporating Kenyan traditions, languages, and humor not only adds authenticity but also fosters a deep connection with viewers. Stories that showcase the vibrancy of local settings, such as Nairobi’s bustling city life or the serene beauty of rural Kenya, evoke pride and relatability.

Beyond entertainment, storytelling can drive change. Narratives that highlight pressing issues—such as mental health, unemployment, or gender equality—can spark important conversations and inspire action. When audiences see their challenges and triumphs reflected in a story, it builds trust and loyalty.



In the digital age, storytelling extends beyond traditional platforms. Kenyan creators can leverage social media to share their narratives and engage directly with their audiences. By combining creativity, authenticity, and cultural depth, storytellers can captivate Kenyan viewers and build lasting connections.

Whether you’re a filmmaker, writer,

Mastering the Art of Copywriting: A Simple Guide to Getting Started

 Copywriting is the backbone of effective communication in marketing and advertising. From catchy headlines to compelling calls-to-action, copywriting is all about persuading your audience to take action—whether it’s clicking, subscribing, or buying. This simple guide introduces the basics of copywriting to help you craft powerful messages that resonate and convert.


1. What Is Copywriting?

Copywriting is the art and science of writing words (copy) that motivate, inspire, and persuade. It’s used in a variety of formats, including:

  • Websites and blogs
  • Social media ads
  • Email campaigns
  • Product descriptions
  • Sales pages

The ultimate goal of copywriting is to communicate value and inspire the audience to act.


2. The Building Blocks of Great Copywriting

Know Your Audience

Understanding your target audience is the first step in writing effective copy. Who are they? What problems do they face? What do they desire? Answering these questions allows you to create messages that speak directly to their needs and emotions.

Craft a Strong Value Proposition

Why should your audience care about your product, service, or idea? Your value proposition should clearly explain what you’re offering, why it’s valuable, and how it stands out from competitors.

Use Powerful Headlines

The headline is your first (and often only) chance to grab attention. Make it clear, concise, and enticing. For example:

  • Instead of: “New Weight Loss Product”
  • Try: “Lose 10 Pounds in 30 Days Without Giving Up Your Favorite Foods”

Focus on Benefits, Not Features

Audiences care more about how something will improve their lives than about its technical details. Translate features into benefits. For example:

  • Feature: “Noise-cancelling headphones”
  • Benefit: “Enjoy your music without distractions, even in noisy environments.”

Write with Clarity and Simplicity

Avoid jargon, overly complex sentences, or flowery language. Clear, simple, and direct copy is more impactful.


3. Techniques to Boost Engagement

Use Storytelling

People love stories. Weave a relatable or inspiring narrative into your copy to make it memorable. For example, share a customer success story or describe a “day in the life” scenario where your product solves a problem.

Create Urgency

Encourage immediate action by emphasizing scarcity or time-limited offers. Phrases like “Limited Time Only” or “Only 3 Left in Stock” can push hesitant buyers to act quickly.

Incorporate a Call-to-Action (CTA)

Every piece of copy should end with a clear instruction. Examples include:

  • “Sign up today for a free trial!”
  • “Click here to learn more.”
  • “Buy now to save 20%!”

Optimize for Readability

Use short sentences, bullet points, and subheadings to make your copy easy to scan. Online readers often skim, so structure your content to grab attention quickly.


4. Practice Makes Perfect

The best way to improve your copywriting skills is through consistent practice. Here’s how:

  • Analyze great copy: Study ads, emails, and websites that catch your attention. What makes them effective?
  • Write daily: Experiment with different styles, tones, and formats.
  • Seek feedback: Share your work with peers or mentors to gain constructive insights.

5. Common Mistakes to Avoid

  • Focusing only on the product: Always center your message on the customer and their needs.
  • Ignoring emotions: Effective copy appeals to both logic and emotions.
  • Overcomplicating your message: Simplicity is key to clarity and impact.

6. Final Thoughts

Copywriting is both an art and a science, requiring creativity, empathy, and strategic thinking. By understanding your audience, crafting clear messages, and practicing regularly, you can master this essential skill and create copy that resonates, persuades, and converts.

Whether you’re writing an ad, email, or social media post, remember: Great copy doesn’t just sell—it connects. Start your journey today and transform your words into results

Unplug and Recharge: How to Create a Digital Detox Weekend

 In today’s hyper-connected world, our smartphones, laptops, and tablets often demand more of our attention than the people and experiences around us. A digital detox weekend can be the perfect way to step back, reset, and reconnect—with yourself, your loved ones, and the world around you. Here are some tips to help you make the most of your unplugged weekend.


1. Set Clear Intentions

Before you start, determine why you want a digital detox. Are you looking to reduce stress, spend quality time with loved ones, or focus on a hobby? Setting clear intentions will keep you motivated and help you define success for your detox.


2. Inform and Involve Others

Let friends, family, or colleagues know you’ll be offline. This helps manage expectations and prevents misunderstandings. Better yet, invite loved ones to join you for the detox, creating a shared experience.


3. Create a Tech-Free Zone

Designate specific areas in your home as tech-free spaces—such as the bedroom, dining area, or living room. Use this weekend to reclaim these spaces for relaxation, conversation, and creativity.


4. Plan Offline Activities

Fill your weekend with engaging offline activities to avoid boredom and the temptation to reach for your devices. Try:

  • Going for a hike or a nature walk.
  • Reading a book or journaling.
  • Cooking or baking something new.
  • Playing board games or solving puzzles.
  • Practicing yoga, meditation, or other forms of self-care.

5. Rediscover Hobbies

Reconnect with hobbies you’ve neglected due to screen time. Whether it’s painting, gardening, or playing an instrument, immerse yourself in activities that bring you joy and relaxation.


6. Be Present in Relationships

Use this time to strengthen your relationships. Have meaningful conversations, enjoy a meal together, or plan an outing with friends or family. Quality time without digital distractions fosters deeper connections.


7. Reflect and Recharge

At the end of the weekend, take a moment to reflect. How did unplugging make you feel? What lessons can you carry forward into your daily routine to maintain a healthier relationship with technology?


A digital detox weekend isn’t about rejecting technology entirely but creating balance. By intentionally stepping away, you’ll recharge your mental, emotional, and social batteries, leaving you refreshed and ready to tackle the week ahead. Why not give it a try? Your mind—and your loved ones—will thank you!

Shaping the Future: The Transformative Role of Mentorship in Africa’s Creative Industries

 Mentorship plays a pivotal role in the growth and development of the creative enterprise and arts sector in Kenya and Africa at large. As the continent experiences a surge in creative talent across music, fashion, film, visual arts, and digital content, mentorship has emerged as a key driver in nurturing this talent and building sustainable creative industries.

Bridging the Skills Gap
The creative sector is brimming with potential, but many aspiring artists and entrepreneurs face challenges such as inadequate access to resources, industry knowledge, and opportunities. Mentorship bridges this gap by connecting emerging creatives with experienced professionals who provide guidance, technical expertise, and insights into navigating the industry.

Empowering Creatives with Knowledge and Networks
Mentors help mentees understand the nuances of the creative industries, from developing business acumen to mastering their craft. In a competitive field, having a mentor who shares their journey and networks can open doors to collaborations, funding opportunities, and platforms for showcasing talent. This support not only boosts individual careers but also strengthens the sector's ecosystem.

Promoting Sustainability and Innovation
Through mentorship, creatives are encouraged to think innovatively and strategically. Mentors often challenge mentees to view their art as both a passion and a business, fostering sustainable practices. This mindset equips emerging talents to scale their work, reach global markets, and contribute to the economic growth of Africa’s creative industries.

Fostering Cultural Preservation and Exchange
In a diverse continent like Africa, mentorship also plays a role in preserving cultural heritage. Seasoned creatives pass down traditional knowledge while encouraging modern interpretations, creating a vibrant blend of the old and the new.

Mentorship for the Future
By investing in mentorship, Africa is investing in the next generation of storytellers, designers, performers, and entrepreneurs. Governments, private sectors, and established creatives must prioritize mentorship programs to ensure the sector’s growth and resilience.

The creative industries have the power to transform societies, and mentorship is the catalyst that ensures this potential is realized. Through shared knowledge and support, Africa’s creative enterprises can thrive on a global stage.

Style Saturdays; Celebrating Precious Muriuki: A Kenyan Fashion and Style Enthusiast

 Precious Muriuki, a vibrant fashion and style enthusiast from Nairobi, Kenya, is a creative soul with an undeniable passion for design, travel, and all things artistic. Her keen eye for fashion and unwavering commitment to authenticity and originality set her apart as a true advocate for self-expression.

Precious believes that personal style is more than just clothing—it’s a reflection of individuality and a powerful tool for storytelling. Through her creative journey, she inspires those around her to embrace their uniqueness and wear their confidence boldly. Her designs and fashion choices often embody a harmonious blend of innovation and tradition, reflecting Kenya's rich cultural heritage while embracing contemporary trends.

Beyond her love for fashion, Precious is a firm believer in the power of women and girls in shaping society. She is dedicated to empowering women in her community, understanding that societal development begins with uplifting and educating women and girls. Her efforts focus on encouraging creativity, self-reliance, and confidence among women, fostering an environment where they can thrive both personally and professionally.

Travel is another integral part of Precious’s life, as it fuels her creativity and broadens her perspective. She draws inspiration from diverse cultures and landscapes, incorporating these influences into her designs and style choices.

With her passion for fashion, unwavering commitment to originality, and advocacy for community empowerment, Precious Muriuki is not only making waves in Kenya’s fashion scene but also contributing to a society where women and girls have the freedom to dream, create, and lead.

Friday, 10 January 2025

Breaking the Pay Gap: Addressing Gender-Based Wage Inequalities in the Workplace

 Despite significant progress toward gender equality, the issue of pay rate inequalities based on gender persists in workplaces across the globe. This disparity not only affects individuals but also undermines organizational growth and societal development.

Understanding the Pay Gap
The gender pay gap refers to the difference in earnings between men and women, often for work of equal value. Women are frequently paid less due to systemic issues such as unconscious bias, occupational segregation, and unequal access to opportunities for advancement.

Consequences of Pay Inequalities
For employees, unequal pay leads to financial insecurity, low morale, and career dissatisfaction. For organizations, it reduces productivity, weakens team cohesion, and tarnishes reputation, especially as employees and consumers demand more accountability and fairness.



Steps to Bridge the Gap

  1. Pay Transparency: Encourage open conversations about pay structures to ensure fairness and accountability.
  2. Regular Audits: Conduct routine reviews to identify and address pay discrepancies.
  3. Equal Opportunities: Provide equal access to training, promotions, and leadership roles for all genders.
  4. Supportive Policies: Implement family-friendly policies such as parental leave and flexible working arrangements to help women balance professional and personal responsibilities.

Addressing gender-based pay inequalities is more than a fairness issue—it's a strategic imperative for fostering innovation and inclusivity. Employers must take proactive steps to ensure everyone is paid what they are worth, regardless of gender.

Change begins with awareness, but it is sustained through action. Together, we can create workplaces where equal pay is not an exception but the norm.

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Meet Faith Kongoini: Aspiring to Transform Kenyan Fashion and Society

 In the heart of Nairobi, Kenya, Faith Kongoini is making waves as a rising fashion model and enthusiast with a passion for style and social...