Freshia Kinyingi is a passionate fashion model and creative director who thrives on storytelling through style and artistry. Whether embodying a designer’s vision on the runway or crafting compelling narratives behind the scenes, Freshia seamlessly blends fashion, art, and expression to create impactful visuals that inspire. We had the opportunity for an interview with her, check it out below;
1.How do you like to introduce yourself, and how would you describe your role as both a fashion model and creative director?
My name is Freshia Kinyingi and I love creating. As a fashion model, I embody stories through style, movement, and expression, bringing to life the visions of designers, photographers, and other creatives. It's more than just wearing clothes it's about interpreting and enhancing the artistry behind every piece.
2-What sparked your passion for fashion, and how has it influenced your journey in the industry?
2 I have always loved fashion. I remember when I was in primary school my mum used to buy me long dresses (as a way to make sure I wore it for a long time) and I hated it because I was already tiny and the long dresses and oversized sweaters made me tinier. So I would always find a way to shorten my dress and I lived for that. With time I came to realise that clothes can be used to express yourself , fashion is a way of life.
3-As a creative director, what’s your approach to bringing fashion concepts to life? Can you share an example of a project you’re particularly proud of?
3 As a creative director,my approach to bringing fashion concepts to life is rooted in storytelling and attention to detail. I start by immersing myself in the concept whether it's a theme,mood or specific message and I begin to build a visual narrative around it.
From there the planning comes, figuring out the location, props, lighting and of course the styling.
I don't really have a specific project that I'm proud of honestly. Every project is special in it's own way
4-How do you balance being in front of the camera as a model and behind the scenes as a creative director?
4.Balancing the roles of being in front of the camera as a model and behind the scenes as a creative director requires a strong sense of organization and clear communication. I approach both roles with equal dedication, but in different ways. As a model, my focus is on embodying the vision and telling a story through my poses and expressions. I have to fully immerse myself in the moment, trusting myself and the team (Incase it's a collaboration
5-What inspires your sense of style, and how do you keep up with trends while maintaining your unique fashion identity?
5. My sense of style is mostly inspired by me. I like experimenting even with my style. One day you'll find me in one aesthetic and the other time I'm in a completely different aesthetic.
I don't think trends affect my style a lot. It's important to keep being yourself regardless of what's happening around you. Even with trends, let your self expression shine through.
6-How do you see fashion as a tool for storytelling or self-expression, both as a model and in your creative direction work?
6. Fashion is an incredibly powerful tool for storytelling and self-expression, both as a model and in my creative direction work. As a model, I see my role as not just wearing clothes but as a vessel for the story that the designer, photographer, or creative director wants to tell. Every outfit, every detail has a purpose—it’s a way to communicate emotions, ideas, and narratives without using words. Whether it’s through the silhouette, color palette, or accessories, fashion has the ability to capture a moment, evoke feelings, and connect with the viewer on a deeper level.
As a creative director, I approach fashion as a means to bring a vision to life and craft a visual story. I see it as a form of art that can express a wide range of emotions and concepts. It’s not just about the clothes—it’s about what those clothes represent and how they convey a message. From choosing the right outfits to the setting and mood, I use fashion as a medium to create stories that resonate with people, whether it’s a reflection of personal identity, a cultural statement, or an abstract idea.
7-What challenges have you faced in the fashion industry, and how have you overcome them to maintain your passion?
7 Like many in the fashion industry, I’ve faced a variety of challenges that have tested my passion and resilience. One of the biggest challenges has been balancing the creative demands of being a model and a creative director while staying true to my personal vision. There are times when you encounter external pressures, whether it’s client expectations, industry standards, or even self-doubt. It’s easy to feel overwhelmed, especially when the creative process doesn’t always go as planned.
Another challenge has been navigating the industry’s fast pace and constant evolution. Trends, expectations, and technologies shift quickly, and it can be difficult to keep up while staying authentic to your personal style and creative voice.
What has kept me going is my passion for fashion and storytelling. I remind myself why I started this journey in the first place—because fashion is a powerful form of self-expression and a way to make an impact. I’ve learned to embrace the setbacks as part of the learning process and to keep experimenting, evolving, and collaborating. Surrounding myself with a supportive network of creatives and staying open to new ideas has also been essential in overcoming obstacles. Through all of these challenges, I’ve grown stronger and more focused, and I’m more committed than ever to my craft.
8-Who are some of the designers, photographers, or artists you admire, and how have they shaped your vision in fashion?
8 Some artists I admire include Kihmberly,she's a model and creative director. Her sets are very well directed and her execution is out of this world. I also love designers like Mason Margiela,Schiaparelli and Robert Wun.
These are incredible people that I look up to and they remind me that I can create anything.
9.What role do you think African fashion plays in the global industry, and how do you incorporate cultural elements into your work?
9 African fashion is a vibrant force in the global industry, offering unique perspectives through its rich heritage, diverse cultures, and innovative creativity. It’s a movement that challenges stereotypes, celebrates individuality, and redefines the narrative of African artistry. African designers and creatives are increasingly gaining recognition for their bold designs, intricate craftsmanship, and ability to blend traditional elements with contemporary aesthetics.
For me, incorporating cultural elements into my work is a way of honoring my roots and sharing African stories with a wider audience. Whether I’m modeling or directing a project, I strive to include touches of African identity—this could be through fabrics, textures, patterns, or even the themes of a shoot. I’m particularly inspired by the symbolism and storytelling embedded in African fashion, and I aim to highlight these elements in a way that feels authentic and modern.
10.As a creative director, how do you collaborate with teams like photographers, stylists, and designers to execute your vision?
10 As a creative director, collaboration is at the heart of bringing any vision to life. While I’m still building my experience, the three collaborations I’ve been part of have taught me the importance of clear communication, mutual respect, and adaptability.
When working with photographers, stylists, and designers, I begin by sharing a detailed vision of the concept—whether through mood boards, sketches, or verbal discussions. I always encourage input from the team because I believe that creativity thrives in collaboration. Each person brings a unique perspective and expertise that elevates the final outcome.
On set, I strive to create a positive, open environment where everyone feels comfortable sharing ideas. I also remain flexible—sometimes the best ideas come from unexpected moments during a shoot. I’ve learned that collaboration is not about controlling every detail but about guiding the process and trusting your team to contribute their best.
While I’m still growing as a creative director, each project is a learning experience that helps me refine my approach and build stronger connections with other creatives. I’m excited to continue working with talented teams and evolving my craft as I gain more experience.
11.What advice would you give to aspiring models and creative directors who are looking to make their mark in the fashion world?
11. I think the most important advice I could give is to be patient and to believe in yourself. Being a creative can be very draining and sometimes you're doing it without any support. It's important to remind yourself why you're creating a d keep doing it. Also network!! You need to go to event,talk to other creatives and collaborate.
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